Minted advisory is a boutique integrated communication and marketing agency, strongly focused on business development and public affairs and passionately supporting clients in setting the standard for sustainability, CSR and ESG integration.
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We endeavor to provide each of our clients our entire attention and pick a team with a thorough understanding of the client's sector and business, as we feel that each industry demands specialized experience.
Our founder and CEO is Milena Laković, who is also co-founder and director of the Western Balkans ESG Foundation, the 1st non-profit organization solely dedicated to ESG in this region.
Milena is experienced professional in the financial industry, with focus on ESG, business development, access to finance, marketing, online sales, CX, corporate affairs, PR and communications, crisis management, CSR and sustainable business.
Commitment to responsible business, green transition and execution of ESG principles were on several occasions awarded and recognized. She has developed successful and award-winning projects in the field of socially responsible business, brand development and communication.
In her professional career, Milena devoted herself to corporate affairs, business development models and financing approaches, as well as cooperation with the start-up community, which she continues to nurture today.
Before founding the Western Balkans ESG Foundation, Milena was director for Communications and Public affairs in OTP banka Srbija, one of the leading financial institutions in Serbia, and previously she was in charge of setting up and running the Innovation Fund as a Deputy Managing Director for international cooperation and financing, while her professional career started in M&A financial advisory industry. By education Milena is Bachelor of Laws with MBA.
